Begrippenlijst

uit de media

A

A/B Testing Ad Exchange Ad Impressions Ad Inventory Adserver Advertorial Affiliate Marketing Affiniteit Algoritme Analytics Attribution Model Audience Profiling Audience Targeting Augmented Reality (AR)

B

B2B (Business-to-Business) B2C (Business-to-Consumer) Banner Ad Beacon Behavioural Targeting Benchmarking Bereik Billboarding Brand Advocate Brand Loyalty Branded Content Brutobereik Budget Buyer Persona Buzz Marketing

C

Cache Call to Action (CTA) Click Click-Through Rate (CTR) Co-Branding Content Marketing Contextual Targeting Conversion Rate Cookie Corporate Branding Cost Per Acquisition (CPA) Cost Per Action (CPA) Cost Per Click (CPC) Cost Per Mille (CPM) Cross-Selling Customer Journey Customer Lifetime Value (CLV)

D

Data Exchange Dekking Demografische gegevens Digital Marketing Digital Video Direct Mail Direct Marketing Display Advertising Doelgroep Domeinnaam Drip Campaign DSP (Demand Side Platform) Dynamic Content

E

E-commerce Earned Media Email Marketing Engagement Engagement Rate Event Marketing Exit Rate Experience Economy Experience Marketing (XtM)

F

Flyers Focus Group Follow-up Email Form Fill Frequency Full-Funnel Marketing Funnel

G

Gamification Geo-Targeting Google Ads Gross Rating Point (GRP) Growth Hacking Guerrilla Marketing Guest Blogging

H

Haptic Marketing Hashtag Headline Heatmap House List Hub Page Hyperlink

I

Impression Share Impressions Inbound Marketing Influence Marketing Influencer Marketing Infographic Interactive Content

J

Jargon Jingle Joint Marketing Joint Venture Journey Mapping Jump Page Just-in-Time Marketing

K

Key Message Keyword Keyword Density Kickback Offer Kinetic Typography Knowledge Base KPI (Key Performance Indicator)

L

Landing Page Landing Page Optimization Lead Generation Lead Scoring Lifetime Customer Value Lookalike Audience Loyalty Program

M

Market Penetration Market Segmentation Marketing Automation Message Map Micro-Influencer Mobile Marketing Multi-Channel Marketing

N

Native Advertising Native Content Negative Keywords Net Promoter Score (NPS) Neuromarketing Niche Marketing Nurture Campaign

O

Omnichannel Marketing On-Site Optimization Open Rate Opt-In Organic Reach Organic Search Outbound Marketing

P

Pay-Per-Click (PPC) Persona Persona Development Personalization Positioning Statement Programmatic Advertising Public Relations (PR)

Q

QR Code Qualified Lead Qualified Prospect Quality Score Quantitative Research Query Quick Response (QR) Code

R

Reach Referral Program Remarketing Responsive Design Retargeting Revenue Per User (RPU) ROI (Return on Investment)

S

Sales Funnel Segmentation SEO (Search Engine Optimization) Social Media Marketing Social Proof Sponsored Content SWOT Analysis

T

Target Audience Targeting Total Addressable Market (TAM) Touchpoint Tracking Pixel Trade Show Trigger Email

U

Unique Visitors Uplift Upselling User Experience (UX) User-Generated Content (UGC) User Interface (UI) USP (Unique Selling Proposition)

V

Value Proposition Veiling Video Marketing Viral Marketing Virtual Reality (VR) Visual Content Visual Merchandising Voice Search Optimization

W

Web Traffic Webinar White Paper Word-of-Mouth (WOM) Workflow Automation

Y

Year-over-Year (YoY) Yellow Pages Advertising Yelp Reviews Yield Management YouTube Ads YouTube Marketing

Z

Zeitgeist Zero-Based Budgeting Zero Click Search Zero Moment of Truth (ZMOT) Zonal Marketing Zone Pricing

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